Over this period, ALAIN AFFLELOU’s brand will appear on the chest front pocket of AS MONACO jersey, all club’s equipment and on the LED lightings in the Louis-II stadium. For preview, the brand will be put back of AS MONACO jersey starting from home game against Guingamp on Wednesday, May 7th until the end of current L1 season.
"Alain Afflelou is one of the most historical partner of the club. Creativity and innovation are values that we both share together. The Club is proud to partner with such a qualitative and international brand, one of the greatest French professional achievement" said Vadim Vasilyev, VP of AS MONACO.
Leader of the optician market in France, the company that bears the name of its founder ALAIN AFFLELOU, includes more than 1200 shops worldwide. As sport fan, Alain Afflelou is engaged in a sponsoring policy from the 80’s. The optician teams up again with AS MONACO after a partnership established 25 years ago, from 1986 to 1988.
Alain Afflelou, Chairman of ALAIN AFFLELOU supervisory board remembers:“With AS MONACO, we have done the company’s first steps in sport business and boosted our image. We could not have dreamed of national title in 1988! I’m very proud and very happy to partner again 25 years after that”.
Laurent Moretti, Managing Director of SPORTFIVE France, comments the partnership and highlights the conducted work:"The mission of Sportfive is to propose solutions to brands that fit with their development strategies by capitalizing on sport partnership. It’s an honor to stand alongside Alain AFFLELOU and AS MONACO in this approach".