During the Champions Trophy, which took place in Shenzhen, AS Monaco made its first appearance on the Chinese territory and the local social media platforms (Weibo, Dongqiudi and Toutiao). In recognition of its accomplishments, AS Monaco received the “Fastest growing European club on Chinese social media networks” award from Sike Football (football media specialist in China).
In line with its digital strategy, AS Monaco opened an official account on the video sharing mobile-app Tik Tok, also known as Douyin in China. A dynamic and tremendously successful app – two years after their app, Douyin has more than 100 million users.
Today AS Monaco is pleased to announce the launch of the Mandarin version of its official website , which will enable Chinese fans to discover the club, the club’s history, the players and allow fans to receive daily news updates.
This visibility development goes hand in hand with the partnership agreement signed in December with Yabo Sport , a global entertainment platform. Yabo Sport’s betting branch became the “Official Betting Partner of AS Monaco in Asia”.
All the while, the club is always involved in activations. Prior to the “Ligue 1 China Night” organized by the League, AS Monaco participated in an eSport competition with OL.
Thanks to the dynamism and the commitment of club, AS Monaco is today one of the French clubs with the best digital engagement in China.
Happy Chinese New Year!
新年 快乐 喜