Club 05 February 2019, 12:00

AS Monaco unveils the Mandarin version of its website

AS Monaco unveils the Mandarin version of its website
In honor of the Chinese New Year, AS Monaco launches a Mandarin version of its official website and pursues its strategic development in China.

During the Champions Trophy, which took place in Shenzhen, AS Monaco made its first appearance on the Chinese territory and the local social media platforms (Weibo, Dongqiudi and Toutiao). In recognition of its accomplishments, AS Monaco received the “Fastest growing European club on Chinese social media networks” award from Sike Football (football media specialist in China).

In line with its digital strategy, AS Monaco opened an official account on the video sharing mobile-app Tik Tok, also known as Douyin in China. A dynamic and tremendously successful app – two years after their app, Douyin has more than 100 million users.

Today AS Monaco is pleased to announce the launch of the Mandarin version of its official website , which will enable Chinese fans to discover the club, the club’s history, the players and allow fans to receive daily news updates.

This visibility development goes hand in hand with the partnership agreement signed in December with Yabo Sport , a global entertainment platform. Yabo Sport’s betting branch became the “Official Betting Partner of AS Monaco in Asia”.

All the while, the club is always involved in activations. Prior to the “Ligue 1 China Night” organized by the League, AS Monaco participated in an eSport competition with OL.


Thanks to the dynamism and the commitment of club, AS Monaco is today one of the French clubs with the best digital engagement in China.

Happy Chinese New Year!

新年 快乐 喜

Rise. Risk. Repeat.

But what are your cookies used for? 🤔

You accept them several times a day on the different sites you visit. But what do you know about them? These cookies are obviously not eaten, and they are not dangerous either. They just help us to personalize your internet experience. When you visit, these allow us to first analyze the audience as well as the performance of the site. And they are mainly used to deliver ads and content to you that match what you like. Note that you can change your preferences at any time, thanks to the regulations on protection of personal data, and feel free to contact our team for any clarification. Thank you for your trust!

Strictly necessary cookies
This cookie allows us to retrieve the language in which your browser is configured and to store the choices you make on this page regarding your privacy.
Statistic cookies
We use open-source statistical measurement software for websites.
Third part cookies
To test the effectiveness of advertising on various websites using their services. And targeting, analytics / measurement, content personalization, optimization.