BetCity becomes AS Monaco's official « regional betting partner » in Russia
The Club is delighted to announce that BetCity becomes « Official Exclusive Russian Betting Partner » of AS Monaco and will support the club during the following two seasons.
BetCity is a Russian betting company whose live sports betting platform offers the possibility to bet live on a huge variety of sports: football, tennis, basketball, handball, volleyball, ice-hockey, waterpolo, eSports and more. A partner of CSKA Moscow until 2017, BetCity is now an AS Monaco partner, where Aleksandr Golovin, star player of Russian national team, is playing.
AS Monaco continues its strategic development and strengthens its presence on the international arena. With its website available in 5 languages, the club is followed by more than 10 million fans on diverse social networks across all the continents, placing it among the top 20 most followed European clubs worldwide. In 2018 AS Monaco entered China with the adapted website and officialed accounts on 4 different platforms followed by the launch of the official fanpage in Vkontakte, one of the most popular social platforms in Russia.
The club attracts the attention of international partners and is currently supported by Yabo Sport in the Asian region, luxury Italian brand Phillip Plein, while Betcity will become the first official regional partner in Russia, one of the key markets for the club.
We are very happy to bring the Club closer to our Russian fans through our partnership with BetCity, famous sponsor of CSKA Moscow. Russia is a key market for us, and we are convinced that this collaboration will contribute to the development and consolidation of our relationship with Russian sports lovers. AS Monaco and BetCity will take a step forward to achieve common ambitions and join forces in the digital area to provide interesting and exclusive contents for the fans. We will also bring the opportunity for BetCity clients to discover and enjoy VIP experiences on Stade Louis-II here in Monaco. It’s an exciting new adventure.
Juli Ferré Nadal Commercial and Marketing director of AS Monaco
I hope this is the start of a lasting collaboration between AS Monaco and the sports betting company BetCity, where we aim to join our forces to add to the development and promotion of football in both countries. We are very honored to partner with AS Monaco, such a well-renowned European football club and see the interest they expressed in working with us. BetCity has long been involved in the development of Russian football in close collaboration with the popular football club PFC CSKA Moscow. The new partnership will allow us to reach the new level in today’s world football. We are convinced that AS Monaco will help us effectively accomplish the most ambitious projects and marketing-related targets.