This partnership represents a new step in the relationship between AS Monaco and TGI Sport, which has been collaborating for several seasons on the LED panels at the Stade Louis-II.
PADS: an innovative technology
It sees TGI supplying and operating groundbreaking Parallel Ads® (PADS) technology to AS Monaco, unlocking significant international broadcast opportunities for the club.
PADS technology-enables several different advertising messages to be displayed simultaneously on the LED systems at pitch side, each of which is then broadcast to a different geographical territory. AS Monaco is one of the only French Ligue 1 clubs to use this groundbreaking process, further strengthening, like TGI Sport, its position at the forefront of innovation in new technologies.
Jean-Emmanuel de Witt, AS Monaco CEO: “We are delighted to further extend our relationship with TGI Sport and to count them as one of our official supplier. Like AS Monaco, TGI Sport is an innovative company at the vanguard of new technologies. With PADS technology, when we play at Stade Louis-II, we can not only engage our 22 million fans around the world, but also offer our partners new opportunities by enabling them to better target the audience they are addressing.”
Veronique Grang, Director of Sales at TGI Sport France: “Delivering our new Parallel Ads technology in French Ligue 1 was a priority for us. This marketplace has huge commercial growth potential and so being able to deploy PADS at AS Monaco, which is a benchmark in innovation in European football, is a significant step in our on-going commitment to providing the significant value and commercial benefits of targeted advertising direct from stadia worldwide.”
About TGI Sport
TGI is the global market leader in providing high-end technology solutions, content creation, and commercial rights sales. It provides services to over 3,500 events every year to some of the world’s biggest rights holders including FIFA, UEFA, Manchester United, Manchester City, Liverpool FC, Tottenham Hotspur, FC Barcelona, Juventus and many more. It is involved in a wide variety of sports and operate in 5 continents.