By becoming the main partner of the Principality’s club, APM Monaco is joining forces with an institution renowned for its ability to promote the development of the brands it collaborates with.
C’est l’esprit de l’alliance entre l’AS Monaco et @apm_monaco 🤝
Un partenariat qui célèbre les valeurs de la Principauté de Monaco 🇲🇨 pic.twitter.com/awN3SnY4I5
— AS Monaco 🇲🇨 (@AS_Monaco) November 3, 2023
The Monegasque brand, which operates all over the world, will be featured on the front of AS Monaco players’ shirts from Sunday’s match against Brest at the Stade Louis-II (kick-off 5.05pm).
This association will make it possible to share common values such as uniqueness, determination and dynamism and to promote the image of the Principality.
Various activities planned throughout the partnership, such as the creation of a special and exclusive collection, will enable the two brands to get closer to the communities of each entity.
Today, APM Monaco is a leader in the chic fashion jewellery market. AS Monaco is the Ligue 1 club with the best image in France (*), and enjoys wide international exposure, supported by its large community of over 24 million followers on its social networks.
(*) According to the latest barometer carried out by the Ligue de Football Professionnel and the IPSOS polling company, AS Monaco, as in 2022, had the best image of the 20 teams in Ligue 1 Uber Eats.
Philippe Prette, CEO of APM Monaco: “As a Monegasque brand, we are extremely proud to support AS Monaco. This partnership was an obvious way of highlighting our Monegasque origins and our pride in contributing to the image of the Principality. It’s a wonderful professional and personal adventure.”
Thiago Scuro, CEO of AS Monaco: “We are delighted to welcome APM Monaco, a symbol of Monegasque elegance, as the Club’s new main partner. This association between two brands sharing the same local anchorage and both showcasing the Principality on the international stage was an obvious choice. We are looking forward to this collaboration, which once again demonstrates the Club’s appeal and AS Monaco’s ability to respond to different brand challenges.”
About APM Monaco
APM Monaco is a fashion jewellery brand combining the chic of Monaco with the lifestyle of the South of France.
It all began with the founder and her son in Monaco, Monte Carlo, in 1982. Ariane and Philippe Prette were key manufacturers of gold, diamonds and other precious stones for renowned jewellers around the world.
In 2012, backed by 30 years of development and expertise in the industry, as well as a mastery of quality craftsmanship, Philippe Prette, now CEO, created the APM Monaco brand, together with his wife Kika Prette, Creative Director. Their vision became a reality thanks to their combined experience in the jewellery and fashion sectors.
“APM Monaco’s values – Chic, Fashion and Smile – are reflected in our jewellery design, production, communication and distribution, as well as in our relationships with our in-house teams and APM enthusiasts. Chic is our DNA, Fashion our Industry and Smile our Signature.”
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