Press releases 18 August 2020, 16:06

AS Monaco and the AFFLELOU group will continue their partnership

AS Monaco and the AFFLELOU group will continue their partnership
The shared history between AS Monaco and AFFLELOU will continue through June 2022.

AS Monaco and the AFFLELOU group are happy to announce the renewal of an historic partnership between the two entities. Sponsor of AS Monaco between 1986 and 1988, then again between 2015 and 2016 and most recently since 2019, AFFLELOU now demonstrates a little more its connection to the club of the Principality.

Leading brands, respectively, in the world of football and in the distribution of optical frames and lenses, AS Monaco and the brand founded in 1972 by Alain Afflelou share the same values of hard work, dynamism and a competitive nature.

A first on the home shirt against Reims

Guided by a shared ambition to be at the forefront in their respective fields, the two entities are emphasizing, in extending this partnership, their desire to jointly pursue the development and influence of their brand, a commitment that is all the more important in this very special context.

From the start of the league season, with the visit of Reims to Monaco on Sunday August 23, the AFFLELOU brand will appear on the back of the Rouge et Blancs’ jersey. This new level of visibility will also find its place on the club’s digital platforms, with specific content and contests to strengthen the relationship with the Club and its community.

We are delighted with the renewal of our partnership with the AFFLELOU group. The longevity of our shared history demonstrates the importance of this link between our two entities. This extension, in this context, strengthens it even more and I am convinced that many successes will accompany our partnership both domestically and abroad.
Oleg PetrovVice-president and CEO, AS Monaco