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VIP 29 July 2021, 17:45

The local Cupra dealers and AS Monaco unite to share their strengths

The local Cupra dealers and AS Monaco unite to share their strengths
AS Monaco has joined forces with the Cupra dealers in the Alpes-Maritimes, which has become the Club's official car supplier for the 2021-2022 and 2022-2023 seasons.

AS Monaco has joined the CupraTribe, a prestigious network of partners and ambassadors of the brand, who have a notable relationship with FC Barcelona. A young and innovative entity, Cupra, Seat’s sports brand, is a gold standard in the construction of sophisticated and unique design. With a focus on unique style and high performance, Cupra is developing a modern vision in the automotive world.

Unique experiences for the Club’s supporters

This collaboration with one of the greatest champions of the French league will allow the brand to reinforce its sporting image among a public of enthusiasts. As part of the partnership, unique experiences for the Club’s supporters as well as for the dealer’s customers in the Alpes-Maritimes will be put in place.

Cupra will also make available to the Club its Formentor, a fiercely powered vehicle in the CUV (coupe SUV) category, combining a contemporary exterior design with a well-cared for interior and high quality materials.

Common projects to come

Cupra, who will open a new showroom in Nice this autumn, will benefit from having visibility on the team’s pitchside signage during AS Monaco’s home matches in the Ligue 1 Uber Eats as well as Cupra VIP access to the Stade Louis-II and at the La Turbie Performance Center. Further information on these joint projects between the two entities will be revealed shortly.

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