Sponsors 05 August 2021, 18:00, AS Monaco's new "Official Fashion Retail Partner", AS Monaco's new "Official Fashion Retail Partner"
AS Monaco is pleased to announce a partnership with, an online boutique specializing in luxury items, which will become the Club's "Official Fashion Retail Partner" for the next three seasons. will outfit the players and officials of AS Monaco by this season with complete suit of clothes consisting of a suit jacket, a shirt from The Alphabet (a brand belonging to, a coat, a belt, as well as as shoes produced by Doucal’s and vegan sneakers designed by Yatay.

The association between these two entities, united by their emphasis on modernity and elegance, will also see the establishment of a space dedicated to the Italian brand in the Stade Louis-II. In this space, designed by the MGALAB studio and architect Giovanni Musica, VIPs and guests will have the opportunity to attend AS Monaco matches in an exceptional setting and to taste the culinary creations prepared by the chefs of the Fairmont Monte-Carlo .

Throughout the duration of the partnership, further events will be organized to strengthen the collaboration between the Club and

Vittorio Chalon, CEO,

“I acquired and relaunched because there was a need for a renewal, for a new approach that embraced the concepts of online and physical sales. I understood from the start the importance of improving  the shopping experience, an element that I think was lacking in the realm of online commerce. In order to retain our customers, we have partnered with different brands, thus offering a new lifestyle strategy. We are happy and proud of ourselves now being associated with a Club as prestigious as AS Monaco, with whom we share the same desire to constantly satisfy our customers and our fans, through our various projects.”

Oleg Petrov, Vice President and CEO, AS Monaco:

“We are pleased to welcome to the AS Monaco family. is a dynamic and innovative company, with whom we share the same desire for progress and development. We look forward to starting our collaboration together, including the well-appointed “ Club” at the Stade Louis-II ”


Specializing in the sale of famous brands, has developed an overarching strategy, based on the use of all available channels: shipping, a website and mobile application, as well as emails, and physical points of sale.

In addition to being present in the Principality with a store in Monaco, also has stores in Ancona, Biarritz, Biella, Lugano, Magenta and Marseille. offers its customers a wide selection of high quality clothing and accessories from the top  designers of the moment, all while giving them a unique shopping experience.