By becoming an official new formal wear partner for AS Monaco, Vicomte A. will be dressing all the club’s players, executives and employees for the next two seasons. The French brand will also develop a dedicated capsule collection and benefit from visibility at the Stade Louis-II, as well as on the Club’s various communication platforms.
Common values shared by the two entities
Exclusive content will also be produced alongside the Rouge & Blanc players. Vicomte A. has developed its image and reputation through its attention to detail and colourful designs, renowned for their originality and quality.
The collaboration between the “casual chic” brand and AS Monaco will be inspired by the common values shared by the two entities, such as a taste for working hard for the success of the collective, innovation and adaptation.
Pierre-Louis Le Faou, Chairman of Allure Saint-Honoré: “We are delighted and proud to be associated with a Club such as AS Monaco, with whom we were already partners 5 years ago. This new opportunity to work with the Club is a mark of recognition that touches us deeply. Every year, Vicomte A. takes part, alongside prestigious brands, in major events such as: Le Mans Classic, the Tour Auto, the Longines Athina Onassis Horse Show and, a few years ago, the Rolex Paris Master. The association with AS Monaco offers to our brand a unique additional opportunity: to be associated with an exceptional international community through regular communication throughout the season.”
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Thibaut Chatelard, AS Monaco Marketing & Revenue Director: “We are delighted to be writing a new chapter with Vicomte A., a bold and dynamic brand. Through its creativity and sense of adaptation, two values that we share, Vicomte A. has succeeded in combining development with fidelity to its DNA. We look forward to working with them as they embark on what promises to be an exciting new season.”
About Vicomte A.
The brand was created in 2005 by a young French aristocrat. Initially known as Vicomte Arthur, it was renamed Vicomte A. in 2011 but remains commonly known by its original name. The brand grew rapidly thanks to the charisma of its creator.
Allure Saint-Honoré took over the brand in 2016 with the aim of remaining true to its historic DNA and has enabled it to grow while keeping a very loyal customer base. The collections are made up of five range of product: polo shirts, shirts, jumpers, jackets and trousers, providing a comprehensive wardrobe that allows people to dress elegantly in Vicomte A. for their leisure time.
Its collections are distributed in over two hundred points of sale in France and abroad, including around twenty of its own stores. The company’s website, which is supported by a regular communication campaign that highlights its partnerships, has seen strong growth in online sales.