Once again this year AS Monaco, and its AS Monacoeur initiative will be working with Pink October. This campaign, which aims to make the general public more aware of breast cancer screenings every year, and to raise funds for research, was originally launched in 1985. Symbolized by the famous pink ribbon, the campaign continues its educational work in 2020.
Special Pink October jerseys
AS Monaco and AS Monacoeur are therefore once again joining forces with this cause, and are planning several actions around the match against Montpellier this Sunday (3 p.m.) at the Stade Louis-II, one which will be a part of the 7th matchday of Ligue 1. Indeed, on the occasion of the only home match of the Red and Whites in the month of October, the players of AS Monaco will wear a special jersey, labeled “PINK OCTOBER”. All of the match-worn jerseys will be auctioned off after being disinfected, due to the current health situation (thanks to a professional and unique treatment with UV rays which eliminates all traces of DNA, bacteria and viruses, editor’s note).
The funds raised by this auction will be donated to the Pink Ribbon of Monaco group, a partner of AS Monacoeur. In addition, the captains and coaches of both teams will put on a pink armband during the match. Custom-made pink LEDs will also be displayed during the match, all around the field. Finally, AS Monaco’s social networks, which will be colored in a pink theme for the occasion, will be very active in conveying messages to as many people as possible on the importance of getting tested.
More than ever in this period of health crisis, and especially after having paid tribute to health care workers since the start of the pandemic, we have are now mobilizing to support Pink October.
🎀 Dépister, c’est sauver des vies ! #FaitesVousDépister 🎀
— AS Monaco 🇲🇨 (@AS_Monaco) October 2, 2020