Community Engagement

While fan engagement has traditionally taken place at the stadium on matchdays, AS Monaco aims to connect more closely with young people across the region by fostering simplicity and proximity, while strengthening its ties with local communities and amateur clubs.

From major coastal cities to ski resorts, via inland villages, no one is left out !

Kids Tour

For the past four seasons, the Kids Tour has travelled across the towns and amateur clubs of the Côte d’Azur to meet young supporters. For a day, AS Monaco sets up in the heart of villages or on local pitches, offering a wide range of free activities as well as opportunities to meet the club’s players.

The aim: to share a passion for football, encourage participation in sport, and invite young people to experience a match at the Stade Louis-II.

ÜNSEME

The ÜNSEME programme aims to strengthen and sustain the bond between AS Monaco and local communities and amateur clubs across the region.

Meaning “Together” in Monegasque, this initiative is a win-win commitment that creates numerous connections across various areas (experience, ticketing, merchandising, educational and sporting initiatives, etc.), notably embodied by the ÜNSEME Cup.

Summer Village

Since 2024, AS Monaco has set up each summer at Port Hercule to welcome supporters and visitors in a friendly and festive atmosphere.

On the agenda: a mini football pitch, human table football, giant target games, contests and a wide range of activities. Free and open to all, the Summer Village also features highlights such as meet-and-greets with players, training sessions with the Academy and tournaments for all.

All to the Stadium

In partnership with the Ligue Méditerranée, the Côte d’Azur District and neighbouring Italian clubs, AS Monaco invites young registered players from amateur clubs each season to support the Red & Whites at the Stade Louis-II.

Since 2021, the Performance Centre has also hosted the “Green Card” ceremony, which rewards exemplary behaviour and fair play among amateur players in the region.

My Wish

“My Wish” initiatives offer young supporters in vulnerable situations, as well as families passionate about AS Monaco, the opportunity to experience Red & White matches from the inside through a unique immersive experience — either behind the scenes of the event or remotely via a connected robot — and to interact with key figures involved in the match.

Key figures

  • +25.000 Visitors welcomed at the Summer Village in 2025

  • 200 Young amateur players invited to the Stade Louis-II since 2021

  • +10.000 Children met during the Kids Tour stops

  • 3 Countries visited by the Kids Tour (Monaco, France, Italy)