The extension for an additional season of this collaboration - which began in 2024 - will enable AS Monaco and LINEBET to continue its development in Sub-Saharan Africa and the MENA region(*) by boosting their visibility in these territories and bringing their respective communities closer together.
22 million viewers during AS Monaco’s home matches 📺
LINEBET will thus continue to benefit from the use of the AS Monaco brand in Sub-Saharan Africa and the MENA region and to offer a betting service tailored to football fans and followers of the Monegasque club in these regions.
The international sports betting platform will also be able to carry out geolocated digital activations, create special content featuring the Club’s players and offer unique experiences to its users. Furthermore, the agreement includes virtual LED advertising on broadcasts in Sub-Saharan Africa and the MENA region during AS Monaco’s Ligue 1 home matches, watched by more than 22 million viewers in these territories during the 2025/2026 season.
The extension of this partnership is the natural next step following the growing collaboration between our two brands. Thanks to our excellent relationship and our joint efforts, the results have lived up to our expectations. We are now embarking on a new chapter, which we are certain will be just as successful as the last.
Matthias Reichwald, Chief Revenue and Marketing Officer at AS Monaco
The standard for the betting experience 🥇
By capitalizing on the Principality club’s image and international visibility, LINEBET – one of the fastest-growing companies in its sector – confirms its strategy of expansion and collaboration with top-tier partners, with the aim of ensuring it continues to lead in brand awareness and marketing.
Thanks to its wide range of sports and events to bet on, the number of features available and its user-friendly interface, LINEBET sets the standard for the betting experience it offers its users.
Thomas Thornton, Chief Marketing Officer at LINEBET : “We are delighted to extend our collaboration with AS Monaco and remain the club's Official Betting Partner in Sub-Saharan Africa & MENA. AS Monaco stands as a club with a distinctive character, a rich heritage and a deeply devoted following. Our own footprint has kept widening along the way: the platform now reaches a broad range of markets, including a number of countries in the area, where we are consolidating our leading position. Aided by AS Monaco's ongoing place in the top three French clubs in terms of media value in MENA, we continue to earn the trust and preference of millions of users, said a representative of LINEBET.”
(*) (Middle East and North Africa)
