Premium partner of AS Monaco since 2023, Bang & Olufsen will continue to activate the Sound of Monaco across the Club and the Principality over the next two seasons, reinforcing its presence at the intersection of performance, culture, and crafted sound.
Visible at the top of the back
During this period, the Danish luxury audio brand, present on the Rouge & Blanc kit for the past three seasons, will be visible at the top of the back of the Monegasque players’ jerseys during their Ligue 1 matches.
Renowned for its distinctive approach to design, materials and acoustic performance, Bang & Olufsen will benefit from high-impact visibility across AS Monaco’s key platforms, most notably during home matches and throughout its social and digital channels.
MVP of the Month by Bang & Olufsen’ activation
The partnership will also include the ‘MVP of the Month by Bang & Olufsen’ activation, placing the brand at the center of performance recognition and aligning it with excellence on a recurring basis.
This next phase of the partnership between the two century-old institutions will focus on elevating the experience for Bang & Olufsen clients and AS Monaco supporters, with curated moments and bespoke experiences within the hospitality areas at the Stade Louis-II. Creating more personal and lasting connections with the brand.
We are delighted to extend our partnership with Bang & Olufsen, a brand whose image, as well as its values of excellence and innovation, are perfectly aligned with those of AS Monaco.
Thiago Scuro
Thiago Scuro, AS Monaco CEO says, “We are delighted to extend our partnership with Bang & Olufsen, a brand whose image, as well as its values of excellence and innovation, are perfectly aligned with those of AS Monaco. Following three successful years of collaboration, continuing our shared adventure made perfect sense for both organizations. Bolstered by our mutual support, we are ready to face future challenges together.”
About Bang & Olufsen
Bang & Olufsen is a luxury audio brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation for the company. For a century, Bang & Olufsen has been pushing the boundaries of audio technology, and the company continues to sit at the forefront of acoustic and design innovation. Today, every Bang & Olufsen product is still characterized by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company’s innovative and progressive products are sold worldwide in Bang & Olufsen stores, on bang-olufsen.com and in select retailers. The company employs approximately 1,100 people and operates in more than 70 markets. Bang & Olufsen’s shares are listed on NASDAQ Copenhagen A/S.
