Reporting to CEO Thiago Scuro, Matthias Reichwald, who officially took up his role this Wednesday, July 1, will oversee all of AS Monaco’s commercial operations (sponsorship, partnerships, hospitality, ticketing), as well as digital and marketing activities. His mission will be to increase the Club’s revenue generation, to develop partnerships, and to enhance the attractiveness of the AS Monaco brand.

Matthias Reichwald brings extensive experience in professional sports, sponsorship, and marketing.

After starting his career at Puma, he served as CEO for Germany of the Swiss sportswear brand Odlo, and later of the Danish company ECCO Shoes, before joining RB Leipzig as Chief Commercial Officer.

At Leipzig, one of the Bundesliga’s top-performing clubs, he spent nine seasons (2017–2026) driving revenue growth and strengthening the club’s international profile.

Welcome, Matthias!

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